Every page of The Drive that Craig is in, gathered into one hardcover book. Twenty-five years on a Honda driveway, a cup of coffee, and the advisors he stands next to until it clicks.
The Drive is the eleven-volume book series from Shaw Dealer Training Group about life on the service drive at Harbor Light Motors. Craig is the grandpa of the drive: everybody trusts him, nobody's afraid of him, and he shows up with a cup of coffee when a young advisor hits a wall the lessons can't fix.
Everybody Trusts Craig pulls every one of his pages out of all eleven volumes and puts them in one place, with a volume cover in front of each part, a last word from Craig himself, and a page about the man behind the coffee cup.
Craig is the one everybody trusts and nobody's afraid of. He spent twenty-five years running the driveway at a Honda store before he ever trained an advisor for Shaw.
He started in parts at a farm-equipment factory in Iowa, then spent years on the road as a wholesale parts rep. After that came the driveway: twenty-five years of good mornings at a Honda store, one customer at a time.
Today he's a Shaw trainer with Shaw Dealer Training Group. He learned the approach, lived it, and now carries it to the next generation of service advisors, on site at dealerships and in live mentoring calls where advisors bring him real customers from their own drive.
In The Drive, he's the grandpa of the drive. When Miles hits a wall the lessons can't fix, Craig is the one who shows up with a cup of coffee and a straight answer.
Craig is on the road, training advisors at dealerships across the country. Here's where it takes him, in his own photos.
The first photo from the road is coming soon.
"Did you write down all three? Then you didn't lose them. You just haven't called them yet."— CRAIG, THE DRIVE, VOLUME ONE
It's the message every Shaw trainer carries onto the drive, and now it's a movement. Grab a sticker and pass it on.
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